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The Importance of Brand Identity with Scarlett Aubrey

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Do you struggle with the fundamentals of creating a brand identity?

We are excited to release a short video of a branding expert, Scarlett Aubrey as she breaks down the key concepts to cover when creating a brand identity.

Scarlett Aubrey is a multi-disciplined Graphic Designer from Vancouver Canada who has worked on projects no matter the size, from small ‘Mum & Pop Shops’ to corporate. She creates brand identities, websites, packaging, digital/print marketing material, & everything in-between. Scarlett is compelled by the stories told—both consciously and subconsciously and strives for her designs to tell a story with an emotional connection while remaining true to the subject.

Scarlett studied graphic design, illustration, and film at Capilano University in beautiful British Columbia, Canada. She also spent time learning motion graphics and technical web design at the British Columbia Institute of Technology (BCIT) in order to enhance her skill set. She now works full time at a branding agency in Belfast and is eager to be apart of Belfast’s growing creative community.


Top Tips covered in the video

Research is a vital component in constructing a brand identity. 

It’s exploring:

  • Who you are
  • What you do
  • Why you do it

5 Key starting points of research

FACTS

  • Name, product/service you provide, where you operate of 0 digital or physical space & geographical region

CUSTOMER PROFILES

  • Name, ages, genders, jobs, hobbies, and how they would interact with your brand

PERCEPTION

  • How you want your brand to be perceived by your customers

COMPETITIVE ANALYSIS

  • Pick 3-5 best companies that are doing what you are doing
  • Write down what they are doing, how they are doing it right, and how they are doing it wrong

UNQUIE SELLING POINT

  • Write down what makes you unique, why they make you different, how you are different and why anyone would choose you over them

Get the fundamentals down
Practice as much as you can – your typography skills, your layout skills, colour theory skills, and your exporting final files for print or web.

To check out Scarlett’s work visit her website Scarlettaubrey.com  or follow her on Instagram @scarlett.creative

#blickstudios on
Here at Blick we aim to support and promote local creatives in Northern Ireland. 

A number of our fantastic residents are crafting, painting and illustrating artwork that would make a perfect christmas gift for your loved ones! 🎁

@roryquiggillustration
- bespoke illustrations 

@dannisimpsonart
- Northern Irish themed illustrated prints, homeware, clothing 

@autumn.aurelia
- whimsical acrylic jewellery

@wee.nuls
- homeware, accessories, illustrated prints 

@nineteenthirtyatelier
- bespoke men’s shirts and unique accessories

@gallery545online
- contemporary art 

Read more on the blog 👉 link in bio!
Meet Ray Walsh, our newest resident in 46 Hill Street!

Ray is a Graphic Designer working remotely for a design studio based in Birmingham. He shared some brilliant advice for creatives working remotely in our interview on the blog - link in bio!

Check out his passion projects on his Instagram @ray_walsh.jpg

#meettheresident #newresident #blicksharedstudios #hillstreetbelfast #studiolife #sharedspace #coworkingspace
If you're heading to Belfasts Christmas Market, stop by our resident @dannisimpsonart's amazing stall and #supportlocalartists! 

#blicksharedstudios #belfastchristmasmarket #christmas #spendlocalbelfast #illustrator #artist
Some brilliant new street art on Hill street in the Cathedral Quarter. 

If you know the creator please feel free to tag them!

#supportlocalartists #belfastcreatives #belfastcreatives #belfastcathedralquarter #blickstudios #streetart #mural #northernireland
Even with the days shortening, we still get to enjoy the sunset reflections here in the Cathedral Quarter!

#belfast #reflections #cathedralquarter #sunset #blicksharedstudios #sharedspace #studio #belfastcreatives
Did you know our Hill Street studios has a mezzanine level, letting in plenty of natural light for our residents and extra workspace. On the ground floor we have a lovely lounge, kitchen, WCs and more deskspaces.

Hill Street is a beautiful narrow cobbled street that was first dipected on a Belfast map in 1757. It was originally named Pott-House Lane as it housed a pottery shop, meaning Hill Street has always been home to creatives!

#blicksharedstudios #hillstreetbelfast #studiospace #belfastcreatives #belfasthistory #naturallight #workspace #coworkingspace #sharedspace
Autumn has arrived in the Cathedral Quarter ☀️

#blicksharedstudios #autumnlight #autumn #autumncolours #greenspaces #buoyparkbelfast #lunchtimewalks #coworkingspace #studiospace #belfastcreatives #belfast
BELFAST DESIGN WEEK. 

BDW21 theme this year has just been revealed and is "What's on my block?" centering around design and entrepreneurship✨

Sadly we aren't helping to organise the event this year, but our fabulous resident Karishma Kusurkar @karishmasworld is!

Check out the @belfastdesignwk week programme for The Sustainabitilty Series, Meet and Greet events, guest speakers and much more to be revealed. Link in their bio!

BDW is running from 1-7 November and beyond. Get your tickets now!

#belfastdesignweek #blicksharedstudios #design #designentrepreneur #belfastcreatives #celebratedesign #localdesign #spendlocal #spendlocalbelfast #belfast
Happy Friday when you get to play with plants as part of your job
Cobbles, sunlight and flowers ☀️🌸

#hillstreetbelfast #blicksharedstudios #belfastcathedralquarter #cobbledstreets #sunlight #flowers #autumnlight #belfast #studiospace #belfastcreatives
Gorgeous morning light streaming into Cotton Court. Happy Monday!

#blicksharedstudios #morninglight #sunnyday #mondaymotivation #belfastcathedralquarter #belfastcreatives #coworkingspace #cottoncourt
A warm welcome to our newest resident Lyndsay Walker ✨

Lyndsay is a freelance presentation designer working in the pharmaceutical industry who loves the challenge, flexibility and freedom of being her own creative director and has been self employed for almost 20 years in various creative industries. 

We are delighted to welcome her into our Cotton Court Studios.

Read more about Lyndsays business and what inspires her on our blog - link in bio!

#meettheresident #blicksharedstudios #belfastcathedralquarter #belfastcreatives #freelance #studiospace #coworkingspace #welcome #belfast
What a beautiful sunny September evening ☀️ hope everyone is out making the most of it before the winter
The perfect spot for lunch in the Cathedral Quarter surrounded by lots of lovely colours 🌿🌸🌼

#buoyparkbelfast #blicksharedstudios #belfastcathedralquarter #belfastcreatives #greenspaces #lunchtimewalks
Our beautiful main room is now available for hire! 😍

This evening its being used by the wonderful @lp.physio.pilates who is adding a splash of colour. 

Get in touch at christine@blickstudios.org for more information

#blicksharedstudios #roomhire #belfast #maloneroadbelfast #pilates
Calm corners in our Malone studios
To celebrate Good Relations Week 2021 ‘Brighter Days Ahead’ for Young People, our resident  @creatingaspace have teamed up with @allnationsbelfast to create a project called "How They See Us'.

'How They See Us' is a project that investigates how people from different backgrounds navigate their lives.

The project explores how people think society sees them as an individual, and what labels and stereotypes have been placed upon them based on how they look, their race, their ethnicity or where they are "from".

In this season, we have interviewed 5 amazing individuals from different cultural backgrounds, who shared their experiences of what it is like being a person of colour in NI and what their experiences have been like growing up here.

We talked about the struggles of navigating identity, representation, grief, belonging, race, discrimination and self-love & acceptance.

For this event, we will be having a panel discussion with some of the people that took part in the project.
We will be asking them about
- How they felt about sharing their story
- What they have learned about themselves throughout this project
- How they see their future

Stay tuned for the release of the full project!

Grab your ticket via @creatingaspace's link in bio!

This project is funded by Community Relations Council.
✨Post services✨

Are you seeking a professional image for your business but are currently working from home? Blick's virtual post service offers a confident and professional city centre address from either our Hill Street or Malone Road studios.

Interested? Get in touch 👉 info@blickstudios.org

#virtualservices #post #belfastcitycentre #lovebelfast #blicksharedstudios #belfastcreatives
Introducing our newest resident Eoin O'Shea! 

Eoin is a Chartered Architectural Technologist and runs his business PIM smart.

Take a minute to read the interview on our blog with Eoin and find out more about how he stays inspired, the current projects he is working on and his advice on starting your own creative business. It's a really inspirational read!

Link in bio 🔗

#blicksharedstudios #meettheresident #coworkingspace #belfastcreatives #belfastcathedralquarter
#hillstreetbelfast
We are delighted to welcome Tom Mathews to our Cotton Court studios!

Tom is a digital artist and animator with a focus on video games and interactive software. He is currently working with Level 91 Entertainment who are based in Northern Ireland.

Find out more about his creative work on our blog where chatted about his inspirations, software and advice he would give to anyone starting their own creative business. 

Link in bio!

#blicksharedstudios
#belfastcathedralquarter #cottoncourt #waringstreet #studio #coworkingspace #belfastcreatives #gamedesign #animation #meettheartist #meettheresident
Did you know that the Merchant Hotel is opposite our Cotton Court Studios?

This distinctive building was originally the headquarters of Ulster Bank and was transformed into the 5 star hotel in 2006. It's so nice to have it on our doorstep! 

#belfastcathedralquarter #cottoncourt #waringstreet #lovebelfast #belfasthistory #merchanthotelbelfast #blicksharedstudios #coworkingspace #studio #doorstepviews