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#TopTips: LinkedIn for Creatives

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On 23rd May we hosting a LinkedIn for creatives workshop facilitated by Alistair Cameron from Startacus. Here are some of the main things we learnt.

About LinkedIn

LinkedIn is the largest professional network in the world with more than 610 million users in more than 200 countries and territories. It Is a unique platform for connecting and building your network globally.

Functionality

LinkedIn has a lot more functionality than many people realise

–          Sharing articles, photos, videos and opinions on your personal profile

–          Messages and chat for quickly and easily connecting with others within your professional network.

–          Groups – you can join various different groups based on your professional interests

–          Company profiles – you can follow companies or set up your own company to raise its profile, or use this functionality to find individual employees within organisations

–          Voicemail

–          QR codes that can be scanned for easily and simply connecting to others

 

Using LinkedIn effectively

1. Optimise Your Profile

Your Picture

–          Choose something that represents you

–          Use a professional pic if possible

–          Don’t use a company logo (people buy from people)

Header Image

–          Add info to quantify your experience, but make sure it isn’t too spammy/salesy

–          Canva is a great tool for creating a professional looking header

Your Profile

–          If you are seeking work its ok to say you are available

–          Make sure you complete your contact info

–          Put a professional work email – preferably a company one or at least a professional sounding gmail address

–          Rank your most important job at the top if doing more than one thing

–          Add testimonials to your profile if you have them on other platforms

Summary

–          This is your personal statement, add in stand out talents, calling card skills, awards etc what makes you stand out

–          Don’t list your job description in this section

Recommendations

–          Seek recommendations from people you respect, clients and competitors

 

2. Update Your Status for Maximum Reach

–          700 – 1200 characters (about 200 words) is the optimum length

–          Don’t include external links to platforms outside LinkedIn

–          Post opinion pieces and aim to be seen as a thought leader within your sector

–          Use NI specific hashtags, a maximum of about 5 hashtags

–          Mention people in posts or within the comments

–          Comment back if someone comments

–          Ask people to comment/interact

–          Add your own images

–          LinkedIn loves video as long as it’s not embedded links. Use LinkedIn live video but try not to make them too cheesy

–          Don’t overshare or spam people

–          Write articles and posts directly on LinkedIn for better reach. Don’t copy and paste links from your website and other social platforms

–          Weekends are a good time for posting as there are generally less people sharing content

–          For maximum benefit add updates 1 – 2 times a week, but quality is more important than quantity

 

3. Successfully Build Your Network

–          Don’t blanket connect – you can be reported if you connect to too many people too quickly

–          Aim to reach out and make meaningful connections

–          Follow people and comment on their updates

–          Connect with people on LinkedIn that you have met in a professional capacity in real life

–          Engage with existing connections

–          See who your peers/competitors connect with

–          Don’t be offended if people don’t accept your connection request or reply to your message

 

 

 

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Instagram post 2152379881164874480_295518986 Have you ever struggled to find clarity on your creative journey?
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Instagram post 2151592073558808379_295518986 Lunch break in the Cathedral Quarter. Love working in this part of our city!
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Instagram post 2150351237198321252_295518986 #thetimeisnow life after university event tonight in Black Box Belfast key takeaways for creative graduates - it's not an easy journey , keep building your creative & technical skills, don't be too hard on yourself, say yes to opportunities, network & just get started
Instagram post 2150225652228757071_295518986 Cathedral Quarter holding the charm... whatever the weather!
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Instagram post 2146534546907388553_295518986 The Time is Now // Life After University
Date : 8th October
Location : The Black Box
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We are excited to introduce our final panellist @niamhxcunn  who is a Belfast based creative.
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Niamh is a Belfast-based Creative who is currently working as a Creative Producer at Mammoth Branding Agency.
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Although she studied Animation at Ulster University, she found herself drawn to working on set whether it was with Fashion or with Film/Television.  This allowed her to make connections and work with brands as a Creative Director, Stylist and Model to create content for social media platforms.
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At the moment, Niamh is searching for her next creative endeavour.
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Get your ticket at https://www.blickstudios.org/events/the-time-is-now-life-after-university/
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#belfast #belfastcreatives #blickstudios #design #paneldiscussion #storytelling #diversity #stories
Instagram post 2146522697562419124_295518986 The Time is Now // Life After University
Date : 8th October
Location : The Black Box
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We are excited to introduce our fourth panellist Alice Kearney who is a graphic designer & illustrator based in Belfast.
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"I’m Alice Kearney, a graphic designer and illustrator living in Belfast. My work is usually a good blend of both crafts. After I graduated from Graphic Design & Illustration in 2017 from Ulster University, Belfast I’ve worked full time in design studios and I also freelance on the side.
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Music is a big inspiration for me as a lot of the work I do is for the NI music scene. I work with a lot of emerging musicians and regularly brand Oh Yeah Music Centre events such as the Northern Ireland Music Prize and the Sound of Belfast festival. I wanted to take part in the discussion as graduate life can be a bit tricky and hopefully, I can help out another creative trying to navigate the world post-uni."
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Book your space today at https://www.blickstudios.org/events/the-time-is-now-life-after-university/
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#paneldiscussion #storytelling
#conversation #belfast #creativeindustries #graphicdesign #creatingaspace
Instagram post 2145969183333296990_295518986 The Time is Now // Life After University
Date : 8th October
Location : Black Box
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We are excited to introduce our third panellist Mark Fenning who is a Lens based artist and Digital Media Assistant.
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A graduate from the Ulster University, he attained a First-Class Honours degree in Fine Art (2013) and a Master with Commendation in Arts Management from Queen’s University Belfast (2017).
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His art making practice explores photographic printmaking techniques, photography, polaroid and alternative photographic processes.
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His artwork is inspired by representations of masculinity in fashion and film.
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His Masters research examined creative employment pathways and he feels this panel will be a great discussion from different perspectives of the creative industries.
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Book your space today at : https://www.blickstudios.org/events/the-time-is-now-life-after-university/
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#paneldiscussion #panel #conversation #storytelling #belfast #creativeindustries
Instagram post 2145106086544697970_295518986 Little stretch of the legs was well timed in between the showers in the Cathedral Quarter today!
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Instagram post 2141572703352869824_295518986 Where are the light nights going already?!
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#cathedralquarter #belfast #northernireland #belfastcreatives #sharedworkspace #sharedstudio #workspace #coworking #creative #creativeindustries #design #nidesign #explorebelfast
Instagram post 2141429763846488942_295518986 Join us for our first Share 6 event of 2019 – “POWER” over @belfastdesignwk on the 4th of November from 7:30 - 9PM in our Belfast Design Week Hub.
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We’ll be joined by 6 creative industry speakers who have all stepped outside of the usual patterns in their specialist areas to come up with new and exciting ventures, to think creatively or change paths entirely.
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The theme for this year for @belfastdesignwk is ‘POWER’ and the word has its intricacies have so much sway on our personal and professional lives. Power can be seen as positive or negative.
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Power can be a constant struggle or it can be delicately shared. Power can be a responsibility that some of us wish we had, or a stronghold we wish others didn’t. Its dynamic is an integral part of the design industry today, and it is why we’re excited to be exploring this theme for Belfast Design Week 2019.
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Our speakers are:
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Lucinda Graham / @lucindaggg_
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Rachel O’Grady /
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Liam O’Neill / @liamonetwo
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Hannah Sharp / @hannahlizsharp
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Melanie Wiggins / @melwiggins
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Jamie Baird / @jamiebeardillustration
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#events #belfastdesignweek #power #creative #empowerment #belfast
Instagram post 2139993802080228401_295518986 Busy day of meetings and errands in the Cathedral Quarter so far. Love this part of our city... even on the greyest of days!
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#walktowork #belfast #lovebelfast #cathedralquarter #CQBelfast #northernireland #explorebelfast #explore #discoverni #trekkingni #niexplorer #travel #graffiti #wallart #art #artist #artwork #painting #design #creative #city #nidesign #cityscape #belfastcreatives #citylife #urban #photography
Instagram post 2139968897393559087_295518986 @womenfolk.co & Blick Shared Studios & @creatingaspace have teamed up to create a unique interactive event with a panel of female design entrepreneurs based in Belfast talking about their experiences as a female entrepreneur , the journey in the design industry and how they have crafted their business up until this point. The panel will be taking place on the 5th November during @belfastdesignwk
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The phrase ‘The Time is Now’ came from noticing a change within Belfast within the creative scene. We love that there is a rush of women in design that are inspired to pursue their creative dreams. .
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There will be a panel of four female designers from different design disciplines and backgrounds discussing their perspective of achieving success within the design industries. We will be asking the panellists to share their story of how they built their businesses and what the realities they have faced in the midst of creating an entrepreneurial lifestyle.
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Book your space at Blickstudios.org
Instagram post 2139201445055334038_295518986 We are delighted once again to be involved with @belfastdesignwk now in its 5th year. Belfast Design Week is a collaborative festival, last year there were more than 100 individuals, small businesses and organisations involved in over 60 events throughout the week. The festival is a great celebration of Belfast as a creative city. There is currently an open call for people/businesses to get involved with this year's festival, if you have an idea for an event, are interested in volunteering or submitting an article you can get all the info here http://belfastdesignweek.com/
Instagram post 2136307233603442912_295518986 What a morning! ☀️ A little detour was called for on the way to our Cathedral Quarter studios
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#walktowork #belfast #lovebelfast #cathedralquarter #CQBelfast #ireland #northernireland #explore #travel #graffiti #wallart #art #artist #artwork #painting #design #creative #city #nidesign #cityscape #belfastcreatives #citylife #urban #autumn
Instagram post 2135677884973868880_295518986 Lovely peaceful Wednesday here in our Hill Street studio
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#cathedralquarter #belfast #northernireland #belfastcreatives #sharedworkspace #sharedstudio #workspace #coworking #creative #creativeindustries #design #nidesign #explorebelfast
Instagram post 2134439374883376928_295518986 -- NEW FREE WORKSHOP-- Pitching with @timtendo. Learn how to communicate your business idea and get people excited about your creative business. Wednesday 23rd October 6.30pm - 8.00pm. Limited places
https://www.blickstudios.org/events/blick-academy-pitching-workshop/
Instagram post 2131336993530373739_295518986 Definitely a day for staying put in the studio!
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#cathedralquarter #belfast #northernireland #belfastcreatives #sharedworkspace #sharedstudio #workspace #coworking #creative #creativeindustries #design #designer #art #artwork #artist #wallart #nidesign #explorebelfast
Instagram post 2130566333094774766_295518986 We recently caught up with Ronan Lunney interviewing him on his time in Blick after being here 5 years!
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He speaks about what he has learnt in business, how the Blick space has been beneficial for his business and top tips for people just starting out! To read the full article visit https://www.blickstudios.org/blog-posts/ronan-lunney-farewell-blog/
-We are also excited that he is facilitating a 4 Week Squarespace course starting tonight! He will be covering the foundation of what you need to create a website on Squarespace! To book your space today, visit https://getinvited.to/blick-shared-studios/blick-academy-squarespace-course/
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.#coworking #workspace #creative #belfast #deskspace #sharedworkspace #creativeindustries #creativeentrepreneur #startup #creativespace
#blickstudios
Instagram post 2130496273772954643_295518986 When you can create in a beautiful environment, inspiration hits and everything clicks.
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Our Malone Road studios always shines light, even on those hard full days.
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Always find your light! Today is one of those beautiful days!
Instagram post 2129828232236000981_295518986 Lovely day for meetings in the Cathedral Quarter
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#art #design #belfast #belfastcity #instabelfast #lovebelfast #northernireland #ireland #discoverni #explorebelfast #visitbelfast #belfastart #city #cathedralquarter #insta_ni_ #architecture #CQBelfast #themac